Shopping

Aldi

Aldi is a well-known discount supermarket chain that operates over 12,000 stores in 18 countries. It was founded by brothers Karl and Theo Albrecht in 1946 when they took over their mother’s store in Essen, Germany. The company is renowned for its cost-effective business model, offering a range of groceries and consumer goods at competitive prices.

Aldi’s approach to retail is characterized by a streamlined shopping experience, where they focus on offering high-quality products at the lowest possible prices. This is achieved by selling a majority of in-house brands, which allows them to maintain quality control and reduce costs. Aldi’s commitment to affordability and quality has garnered a strong customer base worldwide.